Structure
RAJAR Ltd (Radio Joint Audience
Research) was established in 1992, to bring into line, design and run a single
audience measurement system for the UK radio industry. They help both, the BBC
and licensed commercial stations.
RAJAR is in charge for the setting research requirements, the presentation of the research contracts to third party suppliers and the overall quality control. They also are in authority of management and delivery of the service.
Decision Making
The chief Executive and the Research Director manage the day to day tasks. RAJAR is set up as a JIC (Joint Industry Committee) that represents in addition to the BBC and the commercial sector, the interests of the wider advertising community.
The company is owned by
the BBC (British Broadcasting Corporation) and by the Radio Centre. This group
is made up of representatives of the BBC, commercial radio and the advertising
community.
RAJAR’s MissionRAJAR is in charge for the setting research requirements, the presentation of the research contracts to third party suppliers and the overall quality control. They also are in authority of management and delivery of the service.
Decision Making
The chief Executive and the Research Director manage the day to day tasks. RAJAR is set up as a JIC (Joint Industry Committee) that represents in addition to the BBC and the commercial sector, the interests of the wider advertising community.
No comments:
Post a Comment