Our audience fits into the psychographics of being explorers, so they
always enjoy news experiences and learning new things. As our target audience is
young, these new experiences such as, socialising with friends, give them
new skills that they can take on for further skills in later life.
Another psychographic label they have is being an Aspirer - so they want to do well in
exams, for example.
The
demographics of my target audience will be unemployed as most of them will still be in education, some may only be starting out in
jobs so they may not have a high label in demographics. We can then label to be an 'E' - unemployed.
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