The news cast that i have been analysing starts with the presenter stating to the audience the date and what they are listening to "radio lingua news". There are many codes and conventions included in this newscast. One is that the voice used by the presenter is steady and clear which makes it easier for the audience to undestand what they are listening to. The presenter spoke in a formal language, this indicates that the newscast is directed and aimed towards older adults and so that the target audience can relate with the presenter. We can identify from the accent of the
presenter, that he is Scottish/Irish which means that the news cast is
national.
Another code and convention was identifies as they had played music for about a couple of seconds this prepares the audience for them to take in the news presesnted by the newscast and helps to alert the audience for upcoming news. The music then stops while the presenter is speaking which follows the conventions of a typical newscast. The presenter then talks on about their updates about what they have achieved. Again music follows but this
time, it is much shorter, which is again very typical of a newscast. The use of music helps to set the mood and atmosphere as well as allowing the audience to take in the information and to look forward to new incoming information. So we can say that the music therefore works as punctuation.
We learn that the news cast is for those who learn languages and that is the main focus of the newscast, which is quite atypical. It was interesting that the
newscast does not deliver news other than updating about their products. The news cast contains information about Lingua
news products. The presenters tell the audience about the prices of their
products that they have available. The newscast is therefore is used as a promotional tool.
No comments:
Post a Comment