R12- Our Audience for Tweenz FM

ABOUT OUR AUDIENCE:



·         14-21 year olds

·         Male/female

·         London area

        - Bengali/Somalian/White/Asian/African/Caribbean

        - Muslims/Christians/Atheist – all religious and non-religious

        - Sexual orientation – les/bi/gay

        - Disabled/abled

HOW THEY CAN ACCESS TWEENZ FM:

·         Mobile phones/laptops/computers/tablets/iPads

APPEARENCE & JOB STATUS:

·         Standard clothing for an average person; high street shops e.g. new look,               Topshop/top man/JD/Sports Direct

·         In education/uni, work/part time jobs

·         Family people

·         Students - working class

WHO OUR STORY WILL APPEAL TO:

·         Boys into sports/girls into fashion/crime

·         Disabled people

·         People interested in gym facilities

·         People with access to the internet

·         Crime news

·         People with student finance

·         Teenagers that have nothing to do at home

DEMOGRAPHICS & PSYCHOGRAPHICS:

·         They fall into demographic E as they are mainly students in education or people with jobs and could perhaps earn a minimum wage as it may be their first job

·         The psychographic groups our target audience would fall under are:

- Mainstreamers; because they follow the conventional forms of society

- Aspirers; because they have higher goals and as they’re young, they may just be starting out in this world on their own two feet

- Succeeders; some people may already know what they want in life and are in the process of becoming that

- Explorers; people that want to be independent and want an adventure like students

- Reformers; free from restrictions and is aware of personal taste/judgement, they select things for the quality and not because it is mainstream